80 Years of Dehner – The People Behind It

HR film · approx. 2 minutes · 2 shoot days
The interview set

The idea: no narrator. Employees tell the story themselves, all in the same indoor set: a Dehner-green wall, a rattan lounge chair, a teak table with an old seed drawer, and plants growing out of long planter beds, in the style of the Dehner summer 2026 catalogue. Next to every name it says “at Dehner since …”, so the film travels from 1947 to today: tradition to modernity.

010:00

Cold open

Behind the scenes: the mic goes on, the dog wanders in.

“Are we rolling?” – “What was the question again?” – laughter

MariaGarden centre Augsburg · at Dehner since 1984
020:05

Who we are

10–12 people say their name, one second each. Ordered by start year: longest-serving first, trainee last.

“I’m Maria.” … “And this is Emma, my dog.”

Rain, 1947: 2 people → today: ~5,500
030:18

1947

An archive photo of the first seed shop stands on the set, then dissolves to the same spot today.

We asked our teamWhat’s the best thing
about Dehner?
040:22

Question 1

Dark-green title card.

JuliaHead office · at Dehner since 2016
050:25

Answers

Quick cuts between many people, medium and close-up. Your statements live here.

“…that I can bring my dog” · “I love my colleagues” · “We all pull together” · “…felt I belonged from day one”

Then we askedWhat has stayed –
and what is new?
060:50

Question 2 – the theme

Asked to everyone, so old and young answers can be cut as pairs.

Gerdasince 1981
Lenatrainee · since 2025
070:53

Then & now

Longest-serving and newest employee answer the same question, back to back or split screen.

“Back then we filled seed packets by hand.” – “Today I check stock on my phone.”

ThomasDegro · production
StefanDehner Agrar
081:08

More than garden centres

Studio statement, then the real workplace: Degro production, Dehner Agrar in the field, logistics.

“At Degro we make bird-seed balls – millions a year.” · “We advise farmers right in the field.”

091:30

Dehner in one word

Jump cuts, half a second each.

“Family.” “Green.” “Home.” “Future.”

See for yourself …
101:36

See for yourself …

Text card, then a drone flight over a garden centre and Rain am Lech.

111:40

Everyday life

Handheld, music only: trainees planting, a store opening, coffee kitchen, summer party.

For 80 years, people have shaped Dehner.
121:52

Finale

Group shot; in front, the longest-serving employee and the youngest trainee share an old watering can.

80 Jahre DehnerGemeinsam wachsen.dehner.de/unternehmen/karriere
131:57

End card

Logo, claim, careers link.

Inspired by Westwing

Their careers film: one colour backdrop, name captions, dark question cards, no narrator. We borrow the format and add the 80-year story.

What’s new compared with your board

  • No voiceover: employees say it themselves.
  • One fixed indoor set for every speaker, furnished like the summer catalogue, with no lamps in shot.
  • New: cold open, name round with start year, two question cards, 1947 archive photo, one-word round.
  • Fixed “Dehnee Agrar” → “Dehner Agrar”.

Dehner needs to supply

  • Archive photos from 1947 on
  • Interviewees with their start years
  • A dog and its owner
  • Filming access: Degro, Agrar, warehouse, a store; drone permit
  • Confirmed staff numbers